A Better Book Cover for your Self-Published Book

The old standby says we must not judge a book by its cover, but anyone who has taken even one marketing course knows that’s complete bunk. We judge on first impressions all the time. It’s no wonder that corporations spend billions coming up with just the right packaging for their products. They have to fight for the eyeballs of customers.

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New Theme for the Site

So, I finally gave it a go and built my own WordPress theme. Not nearly as painful as I first thought it would be. Still has some rough edges to work out, but by-and-large I’m happy with the result. I’ve been wanting a full-on “Book” styled theme and, being unable to find one out there,…

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